Given the diversity of both customer needs and expectations, and the vast variety of avenues to provide products and or services by a myriad of business models, balancing the two is a challenge. With that in mind, as a consumer and a business owner, my challenge then is how to move my business forward with relevance in this rapidly changing technology focused promotional marketing reality.
Read MoreThis is the case with the myriad aspects of life that we as a society place a premium: happiness, health, wisdom, wealth, talent, and so on and so forth. Success is a very personal mindset yet symbolic of a culturally imbedded belief system of a class versus status mentality with far reaching societal ramifications. What is your concept of success?
Read MoreYou have officially registered your business, your home office is set up, your website has been designed, and you are ready to start taking clients. It’s your first day as a full-time entrepreneur. You sit down and sip your coffee while opening up a new tab to start the first task on your to-do list. Suddenly, your stomach pinches with hesitation and you are gripped with fear.
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